Thursday, February 7, 2008

Trix Commercial

The rabbit in the Trix commercial represents a nerd in society because of the way he acts and dresses. The lady in the mall asks a question and like a common nerd he’s the first one to raise his hand and he tries extremely hard to answer the question. He also dresses "nerdy", with the black glasses and blue and orange-stripped shirt, which is really nerdy. He also knows what he wants and doesn't listen to her when she tries to convince the other kids to buy her product. The lady in the mall looks extremely happy, but she dresses weird, she’s wearing a green jacket with a pink bow tie. She represents someone with extreme power and thinks that she can get the kids to do whatever it is she wants, in this case is buy her company's cereal. In society the kids just look like normal kids gathering around something that’s happening at a mall and being curious and wanting to try something new. They are also young and can be influenced very easily, if the lady tells them her cereal is good they of course will want to try it.

The message that is being transmitted based on these representations is that the spoke person is the representing a business that has control over their consumers, but the trix rabbit is smarter then the business and knows what he wants. The kids on the other hand are stupid and are convinced to buy the businesses product. The overall message of this commercial is that businesses have control over their consumers and use it to their advantage to get consumers to buy more of their product. They use media to influence society and convince them that their product is the best out there.

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