The Power of Media.

Media is used to influence people to buy things. The more flattering the commercial, the more people will buy the advertised product. The more products that are sold, the more money the company makes. People are influenced by what they see advertised on TV, commercials and magazines. In the Pepsi ad, they used celebrities to help make their product seem more interesting and more desirable. In the book "Sex, Drugs and Cocoa Puffs”, Chuck Klosterman thinks "there is no "normal" because every one is being twisted by the same source simultaneously". Lastly , my personal ad, the axe commercial uses people to buy their product to try and make people believe that if they have axe cologne they will be more confident and be more popular. A lot of companies don't really care if you buy their product or not, all they care about is how much money they make off of their product.

The Pepsi ad taps into man's desires because of the women in the commercial. The women in the commercial are Britney Spears, Pink & Beyonce, they are very well known celebrities, who are also "good looking". They are dressed pretty much half naked and are in roman clothes, or in other words they have metal on their bodies. A lot of the angles in the camera are directly pointing at their breasts and bums, which is another reason why men like this Pepsi ad. Every time men think of Britney, pink or beyonce they will be reminded about the Pepsi add, therefore making them want to drink the Pepsi.

According to Chuck Klosterman ads like the Pepsi commercial sends subtle messages that affect the way humans interact. I believe that’s true, in the Pepsi add they mainly only show the girls, but for a few seconds they do show the Pepsi. Even though they don’t show the Pepsi as much as they show the girls, we still know its a Pepsi commercial, and we'll still want a Pepsi after the commercial is over, and they producers know that every time we think of Britney, pink or beyonce we'll want to drink a Pepsi.

The ad I chose was an Axe commercial, in the commercial a couple is at a family dinner and the boyfriends dad uses their washroom, and uses some of the gus axe body spray. When he returns the girlfriend smells him and does the classic "bow chicka wow wow" song. She starts doing un-realistic things like pretending to capture him like cow boys do. This ad attempts to get our emotions onto the product by making it seem that anybody who uses axe body spray will get "hit" on by the next girl that walks by you. It works because a lot of guys see the commercial and think that if that can happen to the guy in the commercial, it could happen to him. It also works because there all a lot of desperate guys out there, and if the commercial says it works then their going to believe it and go buy it. People buy axe because they think it will bring confidence to them. A lot of guys have self-esteem issues and if they see people on the commercials getting every girl that passes by them just because they sprayed axe on them, they will think that if they buy Axe that the same things will happen to them. It effects the interaction with people in larger societies because people will go on vacation somewhere and think that because they brought their axe body spray that their going to be noticed by a lot of girls, and when they aren’t, they get all upset and frustrated at the product because it always happens to people in the commercials. The commercials are really just setting people up for getting hurt, because no one in their right mind is going to smell you then jump on you singing the "bow chicka wow wow" song. Someone might tell you that you smell good, but really that’s all you’re going to get from them.

Media is a powerful thing, whether you choose to buy into it or not defines who you are. Commercials like the Pepsi Ad and Axe Body Spray are un-realistic because there’s a lot of stuff that goes on during these commercials that would never even happen to anyone in real life. Media gives out a lot of false advertisement and everybody wants to be just like the people in the magazines or the commercials just because its what’s "cool".





Citing:
there is no "normal" because every one is being twisted by the same source simultaneously".
( Pg. 4, Sex Drugs And Coco Puffs)

Sex,Drugs & Cocoa Puffs
Kloserman,Chuck

http://youtube.com/watch?v=XFIOQDwst8M
Axe Body Spray Commerical

http://youtube.com/watch?v=SkELRp4wKPs
Pepsi Commerical